I managed to resist picking up the Cheryl x L'Oreal lipkits for a whole 3 days before 'falling' into boots and 'acidently' picking up all 3 shades. These colours are all very me shades. Out of the whole Matte Lip Paint range these are my top 3 picks, a peach toned nude, muted purple and deep, burgundy red. Paint it Peach, Paint it Griege and Paint it Burgundy.
Packaging - The cardboard packaging makes this product feel more high end than the average drugstore lipstick. I like how the image allows customers to see the shade of the lipstick on the lips before purchasing. After all, we've all been in that situation when the lip colour we loved the look of in the bullet looks hideous on the lips. As for the liquid lipstick and the lip liner, the packaging is no different to those in the usual L'Oreal range.
Formula - Overall the staying power is pretty poor. These liquid lipsticks are unlike any other matte formula I have tried. After application they feel very moussey and wet, I was expecting these to dry down to a more matte finish. I would compare the feel of the product on first application to the Boujoir Rouge Velvet lipsticks, however unlike the Boujoir ones these don't change texture once they settle on your lips. Eating whilst wearing the L'Oreal lip paint is best avoided. The deep red shade is very patchy, even after a couple of layers an opaque colour is impossible to achieve. The lip liners, however, are a lovely formula and are much more long lasting. The lip liner looks great alone, drawn all over the lip - a look I've been wearing a lot lately.
Cheryl and L'Oreal have teamed up with The Prince's Trust with this launch. £1 from each lip kit purchased will go to the charity.
Overall: Miss
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